In 2011, Ariana Grande tweeted that she would one day love to play Glinda in Wicked.
In 2023, we were briefed to create a holiday campaign in partnership with Xfinity and the Wicked film. From this tweet, the idea sprang to life that for Cynthia Erivo and Ariana's entire lives they have been destined for these roles. From little girls watching the Wizard of Oz, to adult women getting cast by Jon Chu. The invisible string of their dreams led them to each other and this film, all powered by Xfinity technology.
Director: Alice Brooks
Long Form: